AI Insights

Watch gecco's team walk through real AI adoption topics. No jargon, no hype, just honest, practical insight for UK SMEs.

Start here

Start here — who we are

A quick introduction to gecco and how we help UK SMEs adopt AI.

Why gecco exists

gecco began with a simple frustration: good people losing hours to avoidable admin. Adam shares the story behind the company and the mission to make AI simple. Best for: anyone who wants to understand what drives gecco.

Start here — who we are

Who are gecco

A 90-second introduction to what gecco does: training teams to use AI, building custom assistants, connecting systems with automations, and reaching AI agents. Best for: first-time visitors who want the quick version.

Start here — who we are

gecco's vendor-neutral approach

gecco partners with Anthropic and OpenAI, yet will deploy on whichever platform suits you. Adam explains why training your people matters more than the platform. Best for: teams weighing up Claude, ChatGPT, Gemini, or Copilot.

Start here — who we are

Our philosophy at gecco

gecco puts people over technology. Adam explains why meaningful change depends on training and change management, and why gecco will not work with companies seeking AI purely to cut jobs. Best for: leaders who want AI that empowers their team.

Start here — who we are
Myths and objections

AI myths and objections

The myths and worries we hear most, answered honestly.

Biggest AI myths, demystified

Adam introduces the series and the myths he hears most often about AI adoption. Best for: a short opener for the category.

AI myths and objections

AI is too expensive

Most teams overpay by buying ten separate tools. Adam reframes the cost of AI around one well-equipped workspace at roughly the price of a coffee per user per day. Best for: anyone for whom AI feels like an expense they cannot justify.

AI myths and objections

We tried adopting AI and it failed

A failed rollout usually means nobody trained the team. Adam explains why adoption is 80% people and 20% technology, and how to try again well. Best for: teams whose past AI attempt did not stick.

AI myths and objections

Will AI replace you?

The biggest fear about AI is that it replaces people. Adam explains why roles change instead, and why across 15 clients none have removed staff. Best for: anyone worried AI will cost jobs.

AI myths and objections
Industry insights

Industry insights and risk

What we see across UK industries, plus the risks to manage.

Industry insights

Adam introduces a series on what gecco has learned about the things that slow AI adoption, and how to fix them. Best for: a short opener for the category.

Industry insights and risk

Shadow AI

Staff using free AI accounts can leak your data and breach GDPR. Adam explains the risks of shadow AI and the simple fix any company can make today. Best for: leaders whose teams use AI without paid, sanctioned licences.

Industry insights and risk

Our biggest concern: closing the AI adoption gap

AI is improving faster than most teams can keep up. Adam explains the widening gap between what AI can do and how people actually use it. Best for: anyone worried about being left behind.

Industry insights and risk

We've picked an AI workspace, what now?

You have the workspace; here are the next steps. Adam walks through surveying your team's pain points and mapping them so AI can help. Best for: teams that have just rolled out an AI platform.

Industry insights and risk
AI explained

AI explained

Assistants, automations and agents, made simple.

What AI assistants solve for work

Generic AI gives generic answers. Adam explains how assistants use clear instructions and the right context to work in your brand voice, every time. Best for: anyone who wants consistent, on-brand output from AI.

AI explained

Assistants, automations and agents explained

Three terms, one simple equation. Adam explains what an assistant is, what an automation does, and how combining them gives you an agent. Best for: anyone confused by the jargon around AI agents.

AI explained

How core documents tailor your AI assistants

Five simple documents give AI the context to know your business and sound like you. Adam explains the five core documents and why they matter. Best for: teams that want AI which understands their business.

AI explained

What's the best AI choice?

Adam cuts through the noise on platforms and shares where the market sits in 2026, with his conflicts of interest declared up front. Best for: anyone stuck choosing between AI platforms.

AI explained
Getting started

Getting started with gecco

Your practical first steps to adopting AI.

Getting started with gecco

From free resources to a full programme. Adam lays out how to begin with gecco, starting with the free AI readiness survey. Best for: anyone ready to take a first step.

Getting started with gecco

The Quick-Start programme

A structured programme that takes a team from nothing to something. Adam explains the Quick-Start programme and the Maintain, Grow, and Max plans that follow. Best for: teams that want a structured way to begin.

Getting started with gecco

Frequently Asked Questions

Common questions from UK SMEs exploring AI adoption with gecco.

What types of AI can gecco implement for my business?

gecco works across three types of AI. Assistants are chat-based tools trained on your business knowledge. Automations connect your tools and remove repetitive manual work. Agents take action on your behalf across multi-step tasks. We are vendor-neutral, so we match the right type and platform to your needs, not the other way round.

Do I need technical expertise to work with gecco?

No. gecco handles the setup, training and integration. Your team learns to use the tools we build, and we train them to do exactly that. Most SMEs we work with have no in-house AI expertise before they start. We put 80 percent of our focus on your people and culture, and 20 percent on the technology.

How long does a typical AI implementation take?

Our Quick-Start programme delivers your first AI assistants in four to six weeks. Larger rollouts with more assistants, automations or system integrations take longer. You get a clear timeline at the start of every engagement, so there are no surprises.

What does gecco charge for AI implementation?

Our Quick-Start programme is a one-off fixed fee. Monthly retainers cover ongoing support, new assistants and continuous improvement. Automation and AI agent projects are priced per engagement. Book a free AI Advisory Meeting and we will give you a quote tailored to your business.

What is the gecco Quick-Start programme?

The Quick-Start programme takes your team from nothing to a working AI setup in four to six weeks for a one-off fee of £10,000. You get your AI workspace set up, 20 ready-made assistants, 5 custom assistants built around your business, and our full training programme. It is not a one-off service. It is the start of a partnership that takes you from assistants to automations to agents.

What is included in the Quick-Start programme?

Five things. Your AI workspace, configured and ready. 20 out-of-the-box assistants, each tailored to you through your core documents. 5 custom assistants we build with your team during the programme. Our training, from onboarding to hands-on practical workshops. And AI champion training, so your team can keep going after we step back.

Is AI too expensive for a business like mine?

Most teams find AI costs less than they expect. A tailored AI workspace is around £20 to £30 per user per month, roughly £1 per user per day. If that saves each person even two hours a week, the return is high. Costs usually climb when a business buys ten separate tools for ten teams, with ten subscriptions and ten things to train. One well-equipped workspace does the same job for far less.

We have tried AI before and it did not work. Why would this be different?

Most failed attempts come down to two things. The tools were never customised to sound like your business or learn your processes, and the team were never given real training or time to experiment. A tick-box rollout of a generic tool is not adoption. gecco builds custom assistants around your top problems, trains your team hands-on, and treats adoption as 80 percent people and 20 percent technology. That is the difference.

Which AI platform do you use, and does it matter?

gecco is vendor-neutral. We are the only company in the UK partnered with both Anthropic and OpenAI, but we will happily deploy on Gemini, Copilot or the Google suite if that suits you better. We will never push a platform that serves us over you. The platform matters far less than training your people to use it well.

What happens after the Quick-Start programme?

You are not left on your own. The programme ends with AI champion training so your team can keep adopting AI independently. If you want us to stay involved, you can move onto one of three monthly retainers, Maintain, Grow or Max. Many clients see us as their outsourced AI department. We have kept 100 percent of our clients so far.

How do we get started?

Three steps. Take the free AI readiness survey, which scores your adoption, platforms, systems and culture and gives you a tailored report plus 65 free resources. Use the free AI consultation that comes with it. Then, if the Quick-Start programme is right for you, book a call and we will map out a custom AI workspace for your business.

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